In several opinion pieces for the Toronto Star, Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst examined recent price freezes, ticket prices and Super Bowl ads.
In one commentary, Dewhirst explored the marketing tactics behind Loblaw’s price freeze.
In a separate opinion piece, Dewhirst discussed the current state of the concert ticket industry following the announcement of Beyoncé’s upcoming tour.
Most recently, Dewhirst wrote about Super Bowl ads and the opportunities they give brands to present themselves as leaders.
A senior research fellow in marketing and public policy in Department of Marketing and Consumer Studies, Dewhirst’s expertise includes marketing, society, public policy and brand strategy.