Brand Consistency

U of G created a Brand Guide that will assist you in telling the University’s story.

Voice

Follow the Brand Voice guidelines for a unified approach to your content that adheres to the University’s brand.

Tone

Protect the institutional voice by remaining professional in tone. Remember your “posts” and “tweets” are as public as a conversation with a newspaper reporter.

Logos

Use the approved logos and/or identifiers. Do not crop, change or alter them to fit into your social media profile. Refer to the Brand Guide before using a University of Guelph trademark or recognized logo on your social media site.

Imagery

Embrace the University’s Brand Guide through imagery such as your banner images, profile images or posts that represent your department or unit.  We have created templates for you that are easy to use.

Hashtags

Strategically use hashtags that are attached to your communications goals for optimal impact and reach. (i.e.: #foreveragryphon, #gryphonpride, #Iamagryphon, #chartourpath, #futuregryphon)

Nomenclature

Use your official name (Departmentthe University of Guelph). Remember, “the” is not capitalized. “Guelph University” is not acceptable. Follow the appropriate guidelines for sub brand logo use. More information on nomenclature.

Inactive Account

Delete an old account if it no longer serves a purpose or if it is no longer being maintained. Doing so ensures that the U of G social media community remains vibrant and active and protects inactive sites from abuse, such as account hacking.