The Imagery: Still
Images, like all elements of the U of G brand, should reflect the attributes and intentions of our Brand Voice. Imagery is an important communication tool for telling U of G stories. The following guidelines apply to both original and stock photography and video, and may be either conceptual, literal or typographic.
Photos available for use by University of Guelph staff, students and faculty are available on the University of Guelph Flickr.
Each layer represents a different aspect of the Improve Life story being told (i.e. the person(s), the work, and/or the outcome). The resulting composition tells a complete visual story of how an individual or group are engaged in work or activities that ultimately Improve Life.
*When planning shoots that involve laboratory subjects, it is mandatory that your subjects wear lab coats, any footage not adhering to this guideline can not be used.*
NOTE: All of the below images are for illustration purposes only and must not be used in whole or in part under any circumstances.
A typographic composition may be used in place of images to communicate a complex message, provided that:
- It follows the colour composition(s) formula specified in the Colour Palette section
- It follows the font specifications for title outlined in the Messaging Architecture section
- It follows the voice tone and manner specifications in the choice of words/phrases as outlined in the Brand Voice section
- Words and/or phrases are clustered, aligned, and/or contained with purpose and structure whenever possible
- Scattered or disorderly compositions that feel too organic are avoided