Sports Management Professor Discusses Women’s League Names With Globe and Mail

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Dr. Ann Pegoraro

Dr. Ann Pegoraro, the Lang Chair in Sport Management in the Gordon S. Lang School of Business and Economics, spoke to The Globe and Mail about the National Women’s Hockey League’s decision to change their name to the Premier Hockey Federation.

Pegoraro said while she supports dropping the gender modifier from the league’s title, she would have liked to see them follow it up with better marketing.

The co-director of the newly formed National Research Hub for Gender Equity in Sport, Pegoraro is a professor in the School of Hospitality, Food and Tourism at the Lang School of Business and Economics and researches sports marketing and communication along with gender equity in sport.