Marketing Professor Contributes Commentary to Toronto Star on ‘Freedom’

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Dr. Tim Dewhirst

Dr. Timothy Dewhirst, a professor in U of G’s Department of Marketing and Consumer Studies, contributed a commentary to the Toronto Star about the myth-making around the concept of “freedom” so often seen in advertising.

Dewhirst noted that while the idea of unfettered freedom is appealing and frequently used in advertising, it “does not reflect the day-to-day experiences for most of us” — not just during a pandemic, but in many areas of public health.

Dewhirst is a senior research fellow in marketing and public policy in the Gordon S. Lang School of Business and Economics. His research expertise includes sports, arts and entertainment marketing.