Speaking to the Toronto Star, Dr. Katie Lebel from the Gordon S. Lang School of Business and Economics, discussed how the Toronto Sceptres new name and logo could help the team appeal to a broader audience.
Toronto Star Consults Sports Biz Prof on New PWHL Logos
More U of G News:
- U of G Receives Over $ 16M to Lead National Agri-Food Innovation and Training Platform
- L’Université de Guelph obtient plus de 16 millions de dollars pour diriger la plateforme nationale d’innovation et de formation agroalimentaire
- Expert Available: FDA Bans Red Dye No. 3
- Ontario Agri-Food Innovation Alliance Delivers Results for Food Producers and Agribusinesses