Dr. Timothy Dewhirst, professor in the Department of Marketing and Consumer Studies, wrote a commentary for the Toronto Star on the state of airline travel heading into the busy summer season.
Dewhirst writes of his own recent travel, from Toronto to the U.K., and says communication from airlines could be improved, with more transparency and accountability.
Dewhirst, professor in the Gordon S. Lang School of Business and Economics, is a senior research fellow in marketing and public policy. His work focuses on brand strategy, business ethics, marketing and public policy, marketing communication and advertising, and sports and entertainment marketing.