In an interview with The Globe and Mail, Dr. Timothy Dewhirst, professor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics, shared some thoughts on the burgeoning trend of shrinkflation.
A concept whereby companies shrink product sizes while increasing prices, some forms of shrinkflation leave consumers paying a tax they previously did not, a move that risks alienating people, Dewhirst said.
Dewhirst also contributed a commentary for the April issue of the British Medical Journal publication Tobacco Control, in which he discussed the relationship between food and tobacco product health claims.
A senior research fellow in marketing and public policy, Dewhirst’s expertise includes marketing, society and public policy, and brand strategy in sports, arts and entertainment.
He is a frequent contributor to the Toronto Star and The Globe and Mail.