In a Toronto Star opinion piece, Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst examined recent contentious refereeing calls and how they affect sports bettors. 

“Expect to increasingly learn about lawsuits on behalf of bettors who feel ‘cheated’ by the results” of a referee’s call, Dewhirst wrote.  

A senior research fellow in marketing and public policy in the Department of Marketing and Consumer Studies, Dewhirst studies marketing, society, public policy and brand strategy.