In a Toronto Star Opinion piece, Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst offered insight into book retailer Indigo on the 25th anniversary of its founding.
Dewhirst commented that Indigo has evolved from being simply a bookstore to “a retailer of lifestyle.”
A senior research fellow in marketing and public policy in Department of Marketing and Consumer Studies, Dewhirst’s expertise includes marketing and society and public policy, and brand strategy.