Dr. Ann Pegoraro, the Lang Chair in Sport Management in the Gordon S. Lang School of Business and Economics, spoke with CBC Ottawa about why there’s so much interest in purchasing the Ottawa Senators NHL team.
Pegoraro said a number of factors make the team appealing to buyers, including a large net worth, a new arena and a limited supply of sport franchises within hockey.
The director of the International Institute for Sport Business and Leadership, Pegoraro researches gender equity, sport consumers, marketing and communication, and is also the co-director of the National Network for Research on Gender Equity in Canadian Sport.