U of G Business Prof Can Discuss Economics of Return of Pro Sport


Prof. Norm O’Reilly

With the NHL making plans to restart the hockey season that was halted by the COVID-19 crisis, the NBA getting set to begin hosting games in Orlando, Fla., and Major League Baseball preparing to release its game schedule, what kind of money is on the line?

The University of Guelph has an expert who can offer comment.

Prof. Norm O’Reilly is the director of the International Institute for Sport Business and Leadership in the Gordon S. Lang School of Business and Economics at U of G. He is a leading scholar in the business of sport, studying the marketing and sponsorship of sport, as well as tourism management.

He is able to discuss the potential economic impact to cities chosen as NHL hub cities. O’Reilly recently spoke to TSN Radio 1260 about whether Edmonton might see a boost to its tourism industry if the city is chosen to host NHL games this year.

O’Reilly can also discuss how different leagues have lost money, who might be expected to pay for those losses, and how important TV rights revenues are to keeping teams and leagues afloat.

He is available for interviews.


Prof. Norm O’Reilly