Prof. Norm O’Reilly, director of U of G’s International Institute for Sports Business and Leadership, talked to VICE about the resale market for hockey tickets.

A professor in U of G’s College of Business and Economics, O’Reilly talked about the various factors that affect the price of tickets, including whether or not a team is on a winning streak.

O’Reilly studies a range of business topics, including analytics, marketing, sponsorship, social media, sport finance, social marketing, tourism management and management education.

 

 

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