Prof. Mike von Massow was interviewed for a Mar. 27 CTV News story about a Kitchener, Ont., restaurant that has added a three-per-cent charge to its bills — before taxes — because the restaurant owners say they want to keep prices low and food quality high.
A professor in U of G’s Department of Food, Agricultural and Resource Economics, von Massow said it’s not surprising that some people might balk at a fee claiming to help keep prices low.
He studies structure and performance of food value chains, economics of food demand and pricing strategy.