Prof. Tirtha Dhar, Marketing and Consumer Studies, is quoted in an Oct. 16 Globe and Mail story.
Health Canada is considering new regulations that would impose broader restrictions on food advertising targeting those under age 17, especially for unhealthful and “sweet” foods.
Dhar has studied whether restricting advertising reduces indulgence in unhealthful foods. He said educating children about making healthy decisions is as important as a marketing ban.
At U of G, Dhar researches food and movie marketing and the decision-making processes of managers and consumers.