Dr. Mike von Massow sits at a desk with a computer screen displaying the words "food FOCUS"
Dr. Mike von Massow

Ontario Agricultural College food economist Dr. Mike von Massow discussed the future of food prices and tipping with several media outlets.  

To The Canadian Press and CBC, von Massow explained what consumers might expect in food costs following the end of Loblaw’s price freeze. 

Von Massow also appeared on Canada Tonight with Dwight Drummond, and explained how prices, despite being set by grocery stores, are influenced by a number of associated costs along the supply chain. 

Speaking to Global News, von Massow explained why prices are still high, saying an almost “perfect storm” of factors along the supply chain are impacting prices. 

Von Massow’s Conversation Canada commentary on tipping was highlighted by Fortune magazine. 

A professor in the Department of Food, Agriculture and Resource Economics, von Massow researches retail and restaurant food demand, supply chain management, and value chain structure and performance. 

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