“Sexism has been pretty pervasive when it comes to women´s clothing… The expectations around what women athletes should look like that been particularly steeped in that. Enter Serena and she pushed back against all this. I think she really rethought (the) uniform standards for women in tennis,” said Lebel.
A professor in the Department of Management, Lebel researches gender equity, sport fandom, marketing, and communications. She is an affiliated scholar at the Tucker Center for Research on Girls & Women in Sport and a member of the National Network for Research on Gender Equity in Canadian Sport.