![A headshot of Dr. Nikola Gradojevic](https://news.uoguelph.ca/wp-content/uploads/2022/08/Gradojevic-Nikola-333x333-1.jpg)
Gordon S. Lang School of Business and Economics professor Dr. Nikola Gradojevic provided some answers to Moneywise Canada’s question: “Is it a good time to start a new business?”
The article appeared in several publications across the country including the Toronto Sun and the Ottawa Citizen.
Despite current inflation, “it is never unwise to start a new business,” Gradojevic said before giving tips for opening a business in a challenging economy.
A professor in the Department of Economics and Finance, Gradojevic researches empirical asset pricing, high-frequency and international finance, risk management, machine learning and cryptocurrencies.