Prof. Felix Arndt

What kind of changes do businesses need to make in the face of the COVID-19 pandemic and the potential economic slowdown that might follow?

What will be some of the business opportunities that emerge? And what is involved in organizations moving to new business models, such as embracing online commerce?

The University of Guelph has an expert who can offer comment.

Prof. Felix Arndt is the John F. Wood Chair in Entrepreneurship in the Department of Management at the Gordon S. Lang School of Business and Economics.

He researches why and how some organizations stay agile and ahead of others during uncertain times. He also examines how new industries can emerge or evolve through so-called “black swan events,” such as this pandemic.

Arndt recently spoke with CTV News Kitchener in which he said that learning to do business online is an opportunity and challenge for businesses, especially when they need to compete with large, online retailers. They need to play it smart.

Arndt can discuss how businesses can not only survive but thrive in uncertain times by embracing organizational and technological change, as well as lessons that can be learned from this crisis to prepare organizations for the next one.

He is available for interviews.


Prof. Felix Arndt