
Marketing Prof Writes on Samsung Troubles in Globe and Mail
Possible repercussions from exploding Note 7 smartphones for Samsung’s dominant position in South Korea were the focus of an op-ed article in the Globe and Mail Oct. 13 co-authored by Prof. Timothy Dewhirst, Marketing and Consumer Studies. He said the issue will renew calls in that country to rethink family-owned business conglomerates, called chaebols. Dewhirst studies brand strategy, …