U of G’s Research Innovation Office presents “How to Sell More by Aligning Your Business Profile with Your Target Audience”

As a startup founder, senior leader and academic, you are likely not just the public face of your company but also a subject matter expert with an informed opinion. Your business profile, especially online, reflects your business’s identity, and any inconsistencies can send the wrong message to your potential clients and customers.

To get the best results from your prospecting and marketing, you should aim to craft a business profile that serves as an extension of your company’s values and mission. Enhancing your personal brand by sharing strategic content will reflect your unique value in the marketplace related to your target market’s needs while also enhancing your authority in your field of study.

In this webinar you’ll learn:

• How to update your business profile based on what you know about your target market’s wants and needs
• Key elements to include in your profile to sell yourself and your business
• What a robust personal profile looks like and the ROI associated with it
• How to connect your story with your prospecting and marketing strategy
• How to balance your business and academic interests to achieve maximum rewards

Please register via the Eventbrite.