The digital age has transformed the way we consume information: we want a 24/7 outlet. This shift has manifested itself in the want for information to be at our fingertips – immediate and easily consumable. But, it’s not just immediacy that our audiences are looking for – it’s engagement. Benefit is gained from considering technology as a platform for engagement. Engagement increases the process of interaction, participation and thereby an opportunity to move research knowledge into action.
To create engagement, research communications should tell a story – a story that begins with context, provides a solution and ends with a call to action.
This presentation will give participants an overview of the technology, tools and tactics for communicating research. Presentation and discussion will be facilitated by Amber Wood, Manager (Research Communications and Marketing) at the University of Guelph.
Refreshments and snacks will be available. You’ll be joining us? Help us plan by registering.