- Frequently Asked Questions
- Email Signature
- Business Cards and Stationery
- Presentation templates
- Print Collateral
- The Gryphon Logotype
- Helvetica Neue or Bembo: University of Guelph employees who would like to obtain a copy of these font suites (for exclusive use on U of G communication materials) should contact firstname.lastname@example.org
- Roboto: Download this free and open source font from Google Fonts.
Email sent by University of Guelph employees via U of G accounts should only include the person’s name, title, and contact information in the signature section of the message. It should be formatted using Arial font and include the Cornerstone with the Tagline. Additional content such as quotes, jokes, memes or other personal information is prohibited.
Full Name | Position
Unit Name | University of Guelph
Office Location (if applicable) | 50 Stone Rd E | Guelph, ON | N1G 2W1
519-824-4120 Ext. 55555 | email@example.com
Website, Twitter and Instagram (Insert links to appropriate U of G accounts, do not link to personal accounts and websites)
It is recommended that U of G employees dealing with confidential information include the following note at the bottom of their email signature block:
The information in this message is intended solely for the addressee(s). If you are not the designated recipient, please notify the sender immediately, and permanently delete the original and any copies. Any use of the message by those other than the intended recipients is prohibited.
The University of Guelph has established a standard format for business cards and stationery to present a consistent University identity. To obtain design templates, please contact firstname.lastname@example.org.
Back to top of page ^
The U of G PowerPoint template requires the Roboto font. Download Roboto, a free and open source font from Google Fonts.
All brochures, flyers, one-pager, etc. that promote and/or represent the University of Guelph should include the Cornerstone and follow the Brand Guide. Below are some examples from U of G units. To request a design file, contact email@example.com.
Grad Studies Program One-Pagers
Back to top of page ^
All University of Guelph print and digital advertisements should include the Cornerstone and follow the Brand Guide. Below are some examples from U of G units.
Website design information is available in U of G Web Design Guidelines. These guidelines provide information to campus web designers and developers and external agencies involved in the creation of official University of Guelph web pages. Websites developed for colleges, departments or other U of G units are considered official websites. Web publishers are responsible for the content of the pages they publish and are expected to abide by the highest standards of quality, consistency and responsibility.
Back to top of page ^
The Gryphon is a registered trademark exclusively for promoting University of Guelph athletic and recreation programs. No person and/or organization may use the Gryphon logo or an image confusingly similar to the Gryphon without written approval from the Department of Athletics at the University of Guelph. To submit a request, contact Dave Easter, Marketing & Communications Manager, Department of Athletics at firstname.lastname@example.org
The Gryphon logo is the most important product symbol for the Guelph Gryphons and is a prominent part of Gryphon identity and branding in the marketplace. All finished communication materials and products produced by the Department of Athletics must show the Gryphon logo cleanly and plainly. The logo must be integrated into the overall design and function of all communication materials produced by the department, including advertisements, promotions, events and fixtures.
Guidelines for using the Gryphon logotype:
- Do not use the Gryphon to promote an event or service that is not officially sponsored by the University of Guelph’s Department of Athletics;
- The registered trademark symbol must always appear on the Gryphon logo next to the paw on the lower right corner;
- The Gryphon logo must always face to the left (do not flip or rotate) and must appear parallel to the top of the page or screen;
- Choose the highest resolution appropriate for your use; minimum size 2.5 mm for print, 81 pixels for web;
- Do not combine or integrate the Gryphon with other logos or graphic elements;
- Use the Gryphon in the proportions given; do not alter the image or distort the relative horizontal and vertical dimensions;
- Do not animate the Gryphon;
- Do not use the Gryphon as a background for text;
- The integrity of the Gryphon must remain intact and distinctive when printed over photographs or other images;
- Separate the Gryphon logo on all sides from text and other graphic elements by a space equal to its height.
Gryphon Logo Colours:
The Department of Athletics uses official University of Guelph colours: black, red and yellow.
Incorporating text with the Gryphon logo:
- The Gryphon logo must always appear on a solid background;
- The Gryphon logo must remain separate on all sides from text and other graphic elements by a space equal to its height.
- The Department of Athletics uses Serpentine Medium Bold as its official font. This font must be used for all copy and/or text produced within the Department of Athletics and on all communication and marketing materials that use the Gryphon logo. For example, this font must be used if the text “Gryphon Basketball” is to appear on the front of a t-shirt.
Examples of correct logo usage:
The Gryphon logo must always appear with a registered trademark symbol.
When printing/screening in colour, the Gryphon logo must incorporate our three official colours: red, black and gold. If the background is black, the gold outline should be utilized. If the background is light in colour, a black outlined logo should be used. The body of the Gryphon must always remain red.
If one colour is the only option, either the black or gold logo should be utilized. If the background is black, the gold outline should be utilized. If the background is light in colour, the black outlined logo should be used.
Note: T-shirts body colours can only be red, yellow, black or white. When doing a one-colour screen, preference should be given to a red body colour t-shirt with the gold outlined logo as shown above.
Back to top of page ^
- Internal communications: On-campus audiences; materials and products intended for current students, faculty and staff.
- External communications: Off-campus audiences; materials and products intended for external groups including media, government, industry, potential students, alumni, the general public, other institutions, businesses and partners.
- Cornerstone: A black square containing the University of Guelph identifier in white. It is the preferred logo for use on all external communications and can be used alone or with the Improve Life tagline.
- Tagline: “Improve Life” is the University of Guelph’s tagline and a key brand expression. Visually, it is most often represented in Bembo small caps font and positioned beside the Cornerstone. It may appear apart from the Cornerstone if positioned in the lower-right corner of the same page/document.
- Identifier: The Identifier is a logotype of the words University of Guelph. There are two formats, the Stacked Identifier and the Horizontal Identifier.
- Sub-brand: Any brand associated with or operating under the University of Guelph parent-brand.
- Lock-up: A “Lock-up” is a templated Bembo or Helvetica Neue font treatment of a Sub-brand name “locked up” beside the Cornerstone.
General Brand Guide Questions
What is the Brand Guide? How was it developed?
The Brand Guide supports the U of G community in presenting our brand in a consistent, attractive and professional way. The Brand Guide was developed by a core group of communications professionals from various U of G units, with input from the broader campus community and in consultation with an award-winning external communications firm. The updated Brand Guide helps us tell U of G’s Improve Life story; audiences know who we are, what we do, and why.
Why were the Cornerstone and University tagline changed?
The Strategic Framework process revealed that we need to do a better job telling the University’s story. One way to do that is by sharpening the focus of our message. The updated Improve Life tagline is a call to action. It’s easy to remember, powerful and speaks to everyone who works, studies and learns at U of G. No matter what you do at the University, Improve Life defines why we are all here.
The elongated Cornerstone and “Changing Lives, Improving Life” tagline was introduced in 2005. The U of G brand is strong and distinctive, so it made sense to build upon it.
Who needs to follow the Brand Guide?
All members of the University community, including faculty, staff and students, must follow the Brand Guide. It also applies to external vendors, who must obtain permission to use U of G logos and follow the guidelines.
As an academic institution, why should we care about branding?
Branding is an integral part of a university’s reputation. Improve Life helps people understand our goals as an institution and what they can expect from us. It showcases our uniqueness and purpose, and inspires. Reinforcing a powerful and consistent brand helps with student recruitment, fundraising and building external relationships.
When should I start using the new logo? Do I need to stop using my stationery, brochures and other communication materials that include the old logo?
The next academic year will be a period of transition. All communications, including print materials, should incorporate the refreshed brand by September 2018. You need not discard existing communication products, but be sure to update the brand when you reorder or update content.
Do I need to have my external communications approved by someone?
Yes, in most cases. The assistant vice-president, communications and public affairs, must approve all external communications intended for broad audiences. Communication pieces such as advertisements, videos and banners must be approved before being finalized. Please contact the AVP (email email@example.com) early in your development process.
Logos, Lock-ups and Labels
When do I use the U of G Cornerstone and when do I use the Identifier?
The Cornerstone (a black square containing the University of Guelph Identifier) with the Improve Life tagline is the preferred logo for use on all external communications. The Identifier (logotype of the words University of Guelph) may be used in instances where the space provided is too small for the Cornerstone or the Cornerstone would be unsuitable. More on logo useage here.
Is it okay to use the University Crest or Seal instead of the logo?
No. The Crest is a ceremonial mark reserved for high-profile events such as convocation, citations and degrees, as well as specific materials from the Office of the President. Questions concerning the use of the Crest should be directed to firstname.lastname@example.org. Use of the University’s Common Seal is limited to authorized employees or officers such as the University secretary. Direct questions concerning use of the seal to the University Secretariat at email@example.com.
Our unit has a logo, may I continue using it?
In order to present a unified, consistent face to the world, all U of G sub-brands (any brand associated with or operating under the University of Guelph parent-brand) should use a sub-brand Lock-up instead of an individual logo. This includes colleges, departments and schools, institutes and centres, campuses, initiatives and networks, and internal and external services. More details on sub-brand lock-ups are below. If you have questions, contact the assistant vice-president, communications and public affairs, by emailing firstname.lastname@example.org.
How do I create a sub-brand Lock-up for my unit?
A U of G graphic designer will develop a customized Lock-up for your unit. Contact email@example.com to get started.
We have been working hard to brand our unit. What is wrong with having multiple strong brands within the University community?
The University of Guelph is one institution, with one common goal: to Improve Life. Although there are various sub-brands within the University, U of G is the most recognizable brand overall. Building a strong and well-known brand takes time and extensive resources. By combining efforts, we will enhance the U of G brand collectively, and, in turn, enhance the reputation of all of the University’s units.
When do I use a “Label” vs. a “Lock-up” vs. the Identifier + our unit name?
Full details are available in the Brand Guide. The Label (a red bar with the unit’s name in white) is the primary identifying graphic device for units on external communications, where format and space allow. Labels are best suited for advertisements, brochure covers, posters and banners. More details on Label usage here.
Lock-ups are used in applications where a Label is not appropriate. For example, in documents without bleed (prints to the very edge of the paper) such as letterhead, or where the layout is not suitable.
Identifier + a unit name (in Bembo or Helvetica Neue font) may be used on items or merchandise with irregular proportions or scale.
What logos should I use for my social media account avatars and profile images?
Best practices and guidelines for U of G social accounts will be released in Summer 2017. If you have questions in the meantime, please contact firstname.lastname@example.org.
I am hosting an event and want to create a logo. What do I do?
Do not create special logos for events hosted by the University. The University of Guelph is the parent brand so its logo must be used on event materials. A visual “brand” for your event can be created through the consistent use of imagery, fonts and design elements.
My website uses the old Cornerstone, how do I update it?
Drupal websites hosted and managed by CCS will be updated automatically in mid-August. At the same time, C&PA will update template files found here.
Please direct questions to CCS.WebSolutions@uoguelph.ca or email@example.com. If your website does not fall into either of the above categories, CCS and C&PA will provide advice and guidance on adapting templates to include the refreshed Cornerstone.
How do I access the fonts listed in the Brand Guide?
Employees of the University of Guelph who need a copy of the University’s font suites Helvetica Neue or Bembo (for exclusive use on University of Guelph communication materials) should contact firstname.lastname@example.org.
I don’t have images that match the imagery guidelines listed in the guide. What are my options?
Please contact email@example.com for help with sourcing images.
Are there templates available?
A listing of available templates may be found at the top of the page. We are developing additional templates and examples for reference, which will be added. If you don’t see a template you need, please contact firstname.lastname@example.org.
I need to design communications materials and don’t know where to start. Who should I contact for more information?
Start by connecting with the communications contact for your college or unit. If your unit does not have a communications contact, email email@example.com.
How do I make my communications AODA compliant?
All people communicating on behalf of the University of Guelph must produce communications materials that comply with the Accessibility for Ontarians with Disabilities Act (AODA). Further details and Accessibility resources are available here.
I have additional questions, whom do I contact for answers?
Please contact firstname.lastname@example.org.
Back to top of page ^