U of G Business of Sport Expert Makes Headlines


Prof. Norm O’Reilly

Prof. Norm O’Reilly, a business of sport expert in U of G’s Gordon S. Lang School of Business and Economics, was asked by several media outlets to discuss various sports-related news stories in recent weeks.

He spoke to 680 CJOB Radio Winnipeg about the Manitoba government’s bid to be the Canadian Football League’s (CFL) hub city in the fall.

He also spoke to 590 The Fan about the larger economics of the return of several professional sports.

He co-wrote a commentary for the Toronto Star about how the COVID-19 pandemic has impacted youth sport, arguing that “a return-to-play plan for amateur and youth sport is essential to the sport discussion.”

Most recently, he participated in a call-in show on the CBC Radio program Maritime Noon to discuss the Edmonton CFL team’s decision to change its name.

O’Reilly is the founding director of the International Institute for Sport Business and Leadership in the School of Hospitality, Food and Tourism Management.