Expert Alert: Coronavirus and Postponed Olympics

Facebooktwitterpinterestlinkedintumblrmail

The International Olympic Committee has decided to delay the Tokyo Games by one year. What took the committee so long to come to a decision? And what role did the Canadian Olympic Committee play? The University of Guelph has an expert who can offer insight.

While the Tokyo Games are the biggest sporting event to be affected by the pandemic, dozens of others have also cancelled or postponed as well. What losses do these decisions generate? How much money is at stake?

Prof. Norman O’Reilly, School of Hospitality, Food and Tourism Management, is a leading scholar in the business of sport and is available for interviews. O’Reilly can explain what is at stake in these decisions and what sorts of alternative arrangements could be made if events go ahead.

The director of the International Institute for Sport Business and Leadership at U of G’s Gordon S. Lang School of Business and Economics, O’Reilly studies marketing, sponsorship, sport finance, social marketing and tourism management.

Contact:

Prof. Norm O’Reilly
noreilly@uoguelph.ca