Prof. Mike von Massow was featured in a Canadian Press story this week that made national headlines.
The story looked at how Canadians may experience “recall fatigue” this holiday season due to the many food recalls in recent weeks. Recent recalls have included romaine lettuce and cauliflower.
As a result, there may be a shortage of these products, or people may be wary about serving them to guests, von Massow said. As a result, people may be substituting new foods for their usual holiday favourites.
The Toronto Star and various CTV news outlets, among others, picked up the story.
A professor in the Department of Food, Agricultural and Resource Economics, von Massow studies the structure and performance of food value chains, economics of food demand in restaurant and retail, management science and operations, and pricing strategy.