Prof Discusses Misleading Food Labels on CTV News


Mike von Massow headshotProf. Michael von Massow spoke to CTV News on June 27 about misleading food labels.

He discussed labels such as “organic” and “GMO-free” and explained that making choices like these can often cause an increase in price without reason. He said if consumers are going to make a choice, make sure it’s an informed one.

A professor in U of G’s Department of Food, Agricultural and Resource Economics, von Massow said there is no evidence that non-GMO or estrogen-free products are safer or healthier for consumers, and that no meat is actually hormone-free since hormones occur naturally in animals as in┬áhumans.

Von Massow studies food value chains, sustainability and revenue management in the food and hospitality industry.