Insurance Provider Taps Social Media to Support OVC Research


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Animal lovers are invited to help the Ontario Veterinary College (OVC) Pet Trust Fund fight cancer in pets by supporting a social media campaign launched this month by a Canadian pet insurance provider.

PetSecure Pet Insurance kicked off its 2010 “FURther the Fight” campaign to mark Pet Cancer Awareness Month in November. The company is using Facebook and Twitter to raise funds in support of pet cancer research at OVC. The company will donate $1 to Pet Trust for every new fan who joins the PetSecure Facebook page or follows them on Twitter in November. During last year’s campaign, PetSecure donated over $1,400 to Pet Trust, and this year they’re hoping to do even better.

Cancer claims one in four dogs and one in eight cats.

For more information on “FURther the Fight,” see the PetSecure news release, or become a new fan of their Facebook page and sign up to follow them on Twitter.

Each year, the OVC Pet Trust Fund supports a wide range of studies that lead to advances in veterinary health care that benefit animals all over the world. In addition, more than $8 million has been raised in just the last five years to help build Canada’s first comprehensive animal cancer centre at OVC. Construction of the new facility is scheduled to begin early in 2011. To learn more, visit the Pet Trust website or become a fan on Facebook.