This symposium will explore how marketers can create effective campaigns and new product offerings for their customers by leveraging data and using analytics. Attendees will hear presentations from three University of Guelph researchers with expertise in marketing analytics and consumer insight.

The annual open house for the Guelph Trial Garden will take place this Friday (noon - 8 p.m.) and Saturday (9 a.m. - 3 p.m.) on the grounds of the Guelph Turfgrass Institute (328 Victoria Rd. S.) in Guelph. Come out and get a preview of what new annual and perennial flowers that may be on offer