In a new Toronto Star Opinion piece, Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst discussed the Florida Panthers’ decision to restrict ticket purchases to U.S. residents only during the NHL playoffs
Dewhirst wrote that the plan may backfire for the team and for Ticketmaster, as it could mean they miss out on revenue if Toronto Maple Leafs fans decide to go elsewhere to acquire their tickets.
A senior research fellow in marketing and public policy in Department of Marketing and Consumer Studies, Dewhirst’s expertise includes marketing and society and public policy, and brand strategy.