In a Toronto Star Opinion commentary, Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst discussed what’s next for Budweiser after FIFA and Qatar reversed a decision to sell beer at World Cup stadiums. 

Dewhirst wrote fans can “expect Budweiser to seek a sweetened sponsorship deal from FIFA” at the next World Cup.  

A senior research fellow in marketing and public policy in Department of Marketing and Consumer Studies, Dewhirst’s expertise includes marketing and society and public policy, and brand strategy.