In a new Toronto Star Opinion commentary, Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst weighed in on allegations of price gouging by Canadian food retailers. 

Dewhirst commented that he welcomed questioning “the concentrated market power of food retailers,” but added that evidence of “greedflation” — meaning prices increasing at a rate exceeding inflation — is unlikely. 

A senior research fellow in marketing and public policy in Department of Marketing and Consumer Studies, Dewhirst’s expertise includes marketing and society and public policy, and brand strategy.