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  2. Marketing Prof Talks Iced Drinks with BBC 

Marketing Prof Talks Iced Drinks with BBC 

Speaking to BBC, Dr. Tirtha Dhar, professor in the Gordon S. Lang School of Business and Economics, discussed why Gen Z prefers iced drinks over hot coffees. 

More U of G News:

  • Increased Traffic in Guelph During U of G Move-In Weekend
  • Incoming Students Head to U of G Campus For O-Week 
  • International Researcher Joining U of G to Launch Innovative Biotechnology Centre  
  • Meet the First Beans Designed with Help From AI 

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Posted Aug 31, 2026
Updated Aug 31, 2026
Lead photo: Prof. Tirtha Dhar
Filed under
Making Headlines

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