In a commentary for the Toronto Star, Dr. Timothy Dewhirst, professor in the Gordon S. Lang School of Business and Economics, argues some companies use “maple-washing” to emphasize a Canadian identity amid the push to buy Canadian.
In a commentary for the Toronto Star, Dr. Timothy Dewhirst, professor in the Gordon S. Lang School of Business and Economics, argues some companies use “maple-washing” to emphasize a Canadian identity amid the push to buy Canadian.