Dr. Timothy Dewhirst, a professor in U of G’s Department of Marketing and Consumer Studies, contributed a commentary to the Toronto Star that examined the tensions that can arise between athletes and their corporate sponsors.

Athletes often face ethical considerations about which brands they are comfortable being aligned with, he wrote.

Dewhirst is a senior research fellow in marketing and public policy in the Gordon S. Lang School of Business and Economics. His research expertise includes sports, arts and entertainment marketing.