U of G Business Prof Discusses Pro Sports Changes

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Prof. Norm O’Reilly

Norm O’Reilly, a professor in the School of Hospitality, Food and Tourism Management, spoke with several news outlets about the push for many sports franchises to change their names that many have deemed racists or offensive.

O’Reilly spoke with Global News Edmonton about the CFL team there that is reviewing the use of the word ‘Eskimos’ in their name. He said a name change can be an opportunity to re-brand a team in a positive way.

O’Reilly also spoke with 630 CHED in Edmonton and 770CHQR in Calgary about the economics of the NHL’s plans to host games again, potentially in the hub city of Edmonton.

The director of the International Institute for Sport Business and Leadership in the Gordon S. Lang School of Business and Economics at U of G, O’Reilly is a leading scholar in the business of sport, studying the marketing and sponsorship of sport, as well as tourism management.