If you’ve ever seen a web address that starts with uoguel.ph, it’s not a typo. It’s a tool U of G uses to give you quick access to safe websites. It’s the University’s version of URL shortening services like bit.ly and ow.ly. The difference is, you can trust uoguel.ph addresses – you never know where other short URLs might take you.

What is a short URL?

Short URLs like those that start with bit.ly or ow.ly serve a purpose.

First, they’re easier for users to remember. Something like bit.ly/CoolEvent is easier for you to type into a web browser than www.mywebsite.com/events/CoolEvents/EventsThisMonth – don’t try that URL, it’s just an example!

Second, short URLs provide tracking data so their creators can tell how many times a link is clicked and to see where visitors to their website are coming from.

Why are other short URLs unsafe?

For users, the problem with short URLs is that you never know where the link will take you.

Cyber criminals can use a link like bit.ly/CoolEvent to take you to a phishing site or to open a malware download.

Why can I trust uoguel.ph links?

Links that start with uoguel.ph are created through a CCS-managed tool. They’re easier for users to remember than long URLs that contain a number of forward slashes. They still provide individuals at the University with useful information about how often their link is clicked. But uoguel.ph short links can only be used to take people to approved U of G-related websites.

To learn more about uoguel.ph links, visit the CCS website.