Prof Discusses Empire’s Farm Boy Acquisition in National Media


prof headshot Prof. Mike von Massow made headlines on Sept. 26 talking about Empire Co. Ltd.’s acquisition of Ontario-based grocer Farm Boy.

He appeared in the National Post and Yahoo Finance.

A professor in the Department of Food, Agricultural and Resource Economics, von Massow said the acquisition is not huge — Farm Boy has about two dozen stores — and that he guesses Farm Boy’s strong regional brand will continue to deliver what consumers want.

Von Massow studies food value chains and revenue management in the services industry.