Prof. Michael von Massow appeared in national media stories on June 3 talking about Canada’s tariffs on imported American goods and about concerns that the United States could retaliate to those measures.

The story appeared in several national news outlets, including Globe and Mail, Huffington Post and CTV News.

A professor in the Department of Food, Agricultural and Resource Economics, von Massow said there could be opportunities for Canadian substitutes for U.S. products but noted that the price advantage for domestic goods will be less than 10 per cent.

The cross-border tariff war erupted on Thursday with President Donald Trump announcing U.S. tariffs for Canadian steel and aluminum and Prime Minister Justin Trudeau responding with $16.6-billion worth of dollar-for-dollar countermeasures.

Von Massow said that while there’s a risk that the U.S. could retaliate, Trump is likely to target bigger industries with the possibility of greater impact or leverage.

Von Massow studies structure and performance of food value chains, economics of food demand and pricing strategy.