Prof Discusses Restaurant’s ‘Extra Charge’ on CTV News

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Prof. Mike von Massow standing in front of a grocery store shelfProf. Mike von Massow was interviewed for a Mar. 27 CTV News story about a Kitchener, Ont., restaurant that has added a three-per-cent charge to its bills — before taxes — because the restaurant owners say they want to keep prices low and food quality high.

A professor in U of G’s Department of Food, Agricultural and Resource Economics, von Massow said it’s not surprising that some people might balk at a fee claiming to help keep prices low.

He studies structure and performance of food value chains, economics of food demand and pricing strategy.